Lay a solid financial foundation, and then build, from the bottom up.

Start with the end in mind and reverse-engineer your financial goals into a business budget that accounts for people, purpose, planet, and yes, profit.

  • INDIRECT COSTS // Calculate all relevant operating expenses including a healthy, fair-market owner's wage.

  • REVENUE STREAMS // Select, streamline, and optimize your most profitable products and services.

  • DIRECT COSTS // You'll be blown away when the true cost of selling your product or service is revealed.

  • PRICING // Create a bulletproof value-based pricing strategy that sets you apart from the competition.

  • CASH FLOW // Map out the seasonality of your sales to ensure your ability to cover all indirect expenses for any given month.

  • MARKETING STRATEGY // A surefire method to ensure you meet sales goals every time, for every product.

Clean Up the Messy Middle

98% of Founders lose precious profit in what we call the "Messy Middle". Direct costs, labour costs, and competition-based pricing strategies are the blackhole that sucks bottom lines dry.

The Framework

  • 1

    Get Ready to Nail It!

  • 2

    Your Community

    • Join + Access [The Forge]

    • Tips to Access [The Forge]

  • 3

    Step 1 // Nail Down Indirect Costs

    • Drill Down on Indirect Costs

    • Drill 1.1 // Budget Team + Personnel Costs

    • Drill 1.2 // Budget Space + Operating Costs

    • Drill 1.3 // Budget Sales + Marketing Costs

    • Drill 1.4 // Budget Loans + Other Costs

    • #NailedIt // Indirect Costs

  • 4

    Step 2 // Nail Down Key Revenue Streams

  • 5

    Step 3 // Nail Down Direct Costs

    • Drill Down on Direct Costs

    • Drill 3.1 // Calculate Material Costs

    • Drill 3.2 // Calculate Input Costs

    • Drill 3.3 // Calculate Subcontractor Costs

    • Drill 3.4 // Calculate Direct Labour Costs

    • #NailedIt // Direct Costs

  • 6

    Step 4 // Nail Down a Profitable Price

    • Drill Down on Pricing

    • Drill 4.1 // Research The Competition

    • Drill 4.2 // Select The Criteria

    • Drill 4.3 // Set Your Price

    • #NailedIt // Pricing

  • 7

    Step 5 // Nail Down the Bottom Line

    • Drill Down on Net Profit

    • Drill 5.1 // Benchmark for Profit

    • Drill 5.2 // Breakdown the Sales

    • #NailedIt // Net Profit

  • 8

    Step 6 // Nail Down the Marketing Map

    • Drill Down on the Marketing + Sales Strategy

    • Drill 6.1 // Calculate Conversion Rates

    • Drill 6.2 // Craft the Message

    • Drill 6.3 // Create the Call-to-Action

    • Drill 6.4 // Circle Back on the Budget

    • #NailedIt // Marketing + Sales Strategy

  • 9

    Next Steps // Nail Down the Framework + Forecast

    • Drill 7.1 // Map Your Framework

    • Drill 7.2 // Implement, Measure + Modify

  • 10

    Go the Distance

    • The One Page Business Plan

    • The Follow Up Action Plan

The Tools

We stock your toolkit

Our Flagship Blueprint, The Financially Fierce Formula is the most robust financial forecast training around. Six Excel templates, eight sketch-it-out worksheets, nine video tutorials, 52 weekly coaching calls, 12 accountability check-ins, and one Financially Fierce Founder's Manual. We've got you. Let's do this!
Financially Fierce Tools

Pick Your Package

Pick Your Plan

We're fans of the 'Built With You' Package. We're with you every step of the way. With weekly 1:1 accountability coaching in addition to weekly group coaching, you're guaranteed to cross the finish line and follow thru on building up your bottom line. We even offer a monthly payment plan!

'Built With You' Bonuses //

  • 12 1:1 Accountability Calls

    Value // $990

    Finish Strong! Your dedicated Accountability Agent gets you to the finish line by working with you one-on-one, forging your determination, honing your discipline, and ensuring you're taking action and getting results.

  • 1 Wake Up Call: 5 Day Challenge

    Value // $990

    A must-see game changer for every Founder out there. It's time to open your eyes to the reality of your personal financial situation. The newfound awareness may just be the motivation you need to turn your "passion project" into a profitable investment.

  • The Financially Fierce Founders' Manual

    Value // $90

    Forge your financial ferocity with our 'Go-To" Financial Resource. Yours FREE of charge when you enroll in the 'Built With Your' Package.

The Financially Fierce Founder's Manual

Forging your financial ferocity.

For all other topics not covered in the Financially Fierce Formula, the Founder's Manual is your 'go-to' resource guide covering all things related to 'Founder finance'. Taking you through the essentials of both personal and corporate finances, it also packs a translation guide and investment-ready checklist. This Manual is included in your enrollment in the NTN Academy.
The Financially Fierce Founder's Manual

The Impact

“I knew I could make my business work, I just needed to get my numbers down on paper and get clear on what path was going to get me there. Nail The Numbers has been a game-changer for my business and my mindset.”

Janine Sutherland

“As a business owner of 10 years, I needed to strategize and set new financial objectives. Nail The Numbers was not only able to offer our business a financial plan that was tailored to our needs but also helped me change my relationship with money, overall. Their unique approach helped me view my company through a new lens, and through one on one collaborations, was able to help us create new targets through tailored solutions. Their expertise and refreshing approach was the reboot our company needed to take it to maturity.”

James Rayner

“There is so much value in the instructional videos and 1:1 accountability sessions. What you'll quickly discover is what you learn is in fact PRICELESS. Do NOT ignore your numbers any longer!!”

Shaunna Ruddock

“Taunya promises to help you build security and become financially fierce and she delivers. Her coaching helped me take responsibility for my spending and my income.”

Heather Morrison

“Numbers will look scary until you face them head-on and discover they are just numbers. Thank you Taunya and Ron for breaking it down into small chunks for easy understanding.”

Scott MacDonald

“The templates and accountability calls gave me the confidence to face my business problems. Once I took action, it got easier. If you're sick of staying stuck in your blind spots, let Taunya and the NTN crew help you.”

Jeff Mah

Not sure what to build or where to start?

Let us help you see the bigger picture.

Our Founder, Taunya Woods Richardson, wants to show you (using your numbers, not hers) not only what’s possible when it comes to building your business, but what’s absolutely necessary. The Wake Up Call: 5 Day Challenge is a game-changer if you've been hiding from the numbers, staying stuck out of fear, or using "busy-ness" as a distraction.
The Wake Up Call Challenge

The Eye-Opener You're Looking For

Radically reinvent not only how you choose to see your business, but how you choose to build it. If you're on the fence about the Financially Fierce Formula, the Wake Up Call will boot you off - and fast!

NTN Pros

Ron Robichaud

NTN Pro

With career experiences that span over forty years, Ron Robichaud has worked in diverse industries: manufacturing operations, finance, small business management, community development, the service sector and was an elected official in municipal government for a few terms. Ron began his career as a textile engineer where he gained expertise in workflow processes in manufacturing. He and his wife later purchased and operated a retail business for 5 years, more than quadrupling its sales in the first year. Ron has been an adjunct Professor both at Acadia University and Université Sainte-Anne where he taught classes in Small Business Management and Economics. His work in outreach community development departments in both universities led to world-wide recognition in community economic development. Ron also worked with a Community Business Development Corporation (CBDC) providing business coaching and small business loans.​

Taunya Woods Richardson

NTN Pro

​Taunya Woods Richardson is a serial entrepreneur, financial strategist, and neuroeconomics expert who is applauded for her innovative and refreshingly pragmatic approach to inspiring money mastery among entrepreneurs. On stage, she’s a riveting, genuine, and unforgettable speaker, engaging audiences with a wide range of science-backed financial insights that offer a life-changing impact. ​She's the creator and architect of the Cashflow Canvas and Money Mastery Matrix, and the founder and CEO of three fintech ventures, Epifany Financial Group, Nail the Numbers, and Champs of Change. Her 30+ years immersed in entrepreneurial finance has led her to work with federal banks, credit unions, NGOs, and universities to financially embolden thousands of entrepreneurs across North America. Her insights and expertise on the topic have been featured in numerous media outlets including the National Post, Globe and Mail, Financial Post, Profit, CBC, CTV, and Global Television.

Meet our Certified Accountability Agents

We've got you, every single step of the way.