Build a solid financial foundation, from the bottom up.

By reverse-engineering your forecast, you'll have a clear step-by-step action plan to building a financially fierce business. A budget that accounts for people, purpose, planet, and yes, profit.

  • INDIRECT COSTS // Calculate all relevant operating expenses including a healthy, fair-market owner's wage.

  • REVENUE STREAMS // Select, streamline, and optimize your most profitable products and services.

  • DIRECT COSTS // You'll be blown away when the true cost of selling your product or service is revealed.

  • PRICING // Create a bulletproof value-based pricing strategy that sets you apart from the competition.

  • TARGETING + RECEIVING SALES // Map out the seasonality of your sales to ensure your ability to cover all indirect expenses for any given month.

  • SALES STRATEGY // A surefire method to ensure you meet sales goals every time, for every product.

The Framework

  • 1

    Get Ready to Nail It!

  • 2

    Step 1 // Nail Down Indirect Costs

    • Drill Down on Indirect Costs

    • Drill 1.1 // Budget Team + Personnel Costs

    • Drill 1.2 // Budget Space + Operating Costs

    • Drill 1.3 // Budget Sales + Marketing Costs

    • Drill 1.4 // Budget Loans + Other Costs

    • #Nailedit // Indirect Costs

  • 3

    Step 2 // Nail Down Key Revenue Streams

  • 4

    Step 3 // Nail Down Direct Costs

    • Drill Down on Direct Costs

    • Drill 3.1 // Calculate Material Costs

    • Drill 3.2 // Calculate Input Costs

    • Drill 3.3 // Calculate Subcontractor Costs

    • Drill 3.4 // Calculate Direct Labour Costs

    • #NailedIt // Direct Costs

  • 5

    Step 4 // Nail Down a Profitable Price

    • Drill Down on Pricing

    • Drill 4.1 // Research The Competition

    • Drill 4.2 // Select The Criteria

    • Drill 4.3 // Set Your Price

    • #NailedIt // Pricing

  • 6

    Step 5 // Nail Down the Bottom Line

    • Drill Down on Net Profit

    • Drill 5.1 // Benchmark for Profit

    • Drill 5.2 // Breakdown the Sales

    • #NailedIt // Net Profit

  • 7

    Step 6 // Nail Down the Marketing Map

    • Drill Down on the Sales Strategy

    • Drill 6.1 // Calculate Conversion Rates

    • Drill 6.2 // Craft the Message

    • Drill 6.3 // Create the Call-to-Action

    • Drill 6.4 // Circle Back on the Budget

    • #NailedIt // Sales Strategy

  • 8

    Next Steps // Nail Down the Framework + Forecast

    • Drill 7.1 // Map Your Framework

    • Drill 7.2 // Implement, Measure + Modify

  • 9

    Go the Distance

    • The One Page Business Plan

    • The Follow Up Action Plan

The Tools

We stock your toolkit

Our Flagship Blueprint, The Financially Fierce Formula is the most robust financial forecast training around. Six Excel templates, eight sketch-it-out worksheets, nine video tutorials, 52 weekly coaching calls, 12 accountability check-ins, and one financially fierce Founder's Manual. We've got you. Let's do this!
Financially Fierce Tools

Pick Your Package

ALL PRICES ARE IN CANADIAN DOLLARS

'Built With You' Includes //

  • 52 Weekly Group Coaching Sessions

    Value // $12,000

    Forge your financial ferocity through our weekly Financially Fierce Fridays. Meet your fellow Founders, celebrate their wins, and amp up the learning and lessons you're gleaning from the Financially Fierce Formula.

  • 12 1:1 Accountability Calls

    Value // $3,000

    Finish Strong! Your dedicated Accountability Agent gets you to the finish line by working with you one-on-one, forging your determination, honing your discipline, and ensuring you're taking action and getting results.

  • 1 Wake Up Call Blueprint

    Value // $990

    A must-see game changer for every Founder out there. It's time to open your eyes to the reality of your personal financial situation. The newfound awareness may just be the motivation you need to turn your "passion project" into a profitable investment.

The Financially Fierce Founder's Manual

Forging your financial ferocity.

For all other topics not covered in the Financially Fierce Formula, the Founder's Manual is your 'go-to' resource guide covering all things related to 'Founder finance'. Taking you through the essentials of both personal and corporate finances, it also packs a translation guide and investment-ready checklist. This Manual is included in your enrollment in the NTN Academy.
The Financially Fierce Founder's Manual

Pick Your Plan

We're fans of the 'Built With You' Package. We're with you every step of the way. With weekly 1:1 accountability coaching in addition to weekly group coaching, you're guaranteed to cross the finish line and follow thru on building up your bottom line. We even offer a monthly payment plan!

Our Founders Weigh In

5 star rating

This program has been a game changer for my business (and my mindset)

Janine Sutherland

Deep down I knew I could make my business work. All I needed was to get my numbers down on paper and get clear on what path was going to get me there. Taunya's expertise and support through the Financially Fierce Formula gave me the confidence to ...

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Deep down I knew I could make my business work. All I needed was to get my numbers down on paper and get clear on what path was going to get me there. Taunya's expertise and support through the Financially Fierce Formula gave me the confidence to tackle the financial nitty gritty instead of avoiding it. It's exciting to finally have the clarity I craved for my business.

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5 star rating

A Must For All Business Owners

Andrew Sapao

Numbers will look scary until you face them head-on and discover they are just numbers. :) Thank you Taunya and Ron for breaking it down into small chunks for easy understanding.

Numbers will look scary until you face them head-on and discover they are just numbers. :) Thank you Taunya and Ron for breaking it down into small chunks for easy understanding.

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5 star rating

Eye opening and confidence inspiring

Scott MacDonald

My business partner and I started a new outdoors retail store 3 years ago. We did this not in a desire to get rich, but more as a desire to do what we both loved and to get more people loving the outdoors and enjoying the benefits we both have exp...

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My business partner and I started a new outdoors retail store 3 years ago. We did this not in a desire to get rich, but more as a desire to do what we both loved and to get more people loving the outdoors and enjoying the benefits we both have experienced time and time again. And if we can provide for our families at the same time, it seemed like a no-brainer. But 3 years in and we've found ourselves wondering if we're doing the right thing. Running a retail business requires so much more than just "doing what we love". In fact, it seemed each year we are doing less and less of what we love and more and more just spinning around trying to figure out how to make this thing work. I was introduced to the Nail The Numbers program through Jaimie at MidSask. I started the program tentatively with little commitment to seeing success through it, but hoping to glean a few "golden nuggets" that might help our progress. Instead, what I have found so far has been eye-opening to say the least. I can now be in control of my numbers! Instead of just waiting for the business to work, I can be in the driver's seat making it work. In just a few short sessions, we have been able to identify some major areas for improvement as well as putting ourselves in the driver's seat for success. Thank you so much to Taunya for pushing me and motivating me and helping me better understand this extremely important side of the business. I look forward to so much more as we continue with this process!

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5 star rating

I'm not a numbers person so this formula helps alot!

Elin Laaksonen

Awesome. Couldn't believe I was already at Step 5, and it was surprisingly pain-free.

Awesome. Couldn't believe I was already at Step 5, and it was surprisingly pain-free.

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5 star rating

Every company needs to know and Nail Their Numbers! 👍🏾

Shaunna Ruddock

We hired on an various accountants thinking they would teach us how to figure out our numbers/true costs only to be disappointed that they didn't. We knew there had to be something or someone out there to help us and then an answer to our prayers....

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We hired on an various accountants thinking they would teach us how to figure out our numbers/true costs only to be disappointed that they didn't. We knew there had to be something or someone out there to help us and then an answer to our prayers...Taunya like an Angel appeared and we are so grateful. There is so much value in the instruction videos and one on one sessions. What you will quicky discover is what this course teaches is in fact PRICELESS. If you follow all the way through you will see profits upon profits upon profits because your beliefs and understanding in this area of money will have changed FOREVER!!! Do not ignore your numbers anymore!!! Thank you Taunya for seeing this need to be Financially Fierce in the marketplace. ⭐⭐⭐⭐⭐

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Not sure what to build or where to start?

Let us help you see the bigger picture.

Our Pros want to show you, based on your numbers, not theirs, not only what’s possible when it comes to building your business, but what’s necessary. Turn to this FREE LIVE Bootcamp, if you're not sure where and if to get started with the Financially Fierce Formula. Watch us see us in action and radically reinvent not only how you see your business, but how you choose to build it!
Image // Experience Becoming Financially Fierce

NTN Pros

Ron Robichaud

NTN Pro

With career experiences that span over forty years, Ron Robichaud has worked in diverse industries: manufacturing operations, finance, small business management, community development, the service sector and was an elected official in municipal government for a few terms. Ron began his career as a textile engineer where he gained expertise in workflow processes in manufacturing. He and his wife later purchased and operated a retail business for 5 years, more than quadrupling its sales in the first year. Ron has been an adjunct Professor both at Acadia University and Université Sainte-Anne where he taught classes in Small Business Management and Economics. His work in outreach community development departments in both universities led to world-wide recognition in community economic development. Ron also worked with a Community Business Development Corporation (CBDC) providing business coaching and small business loans.​

Taunya Woods Richardson

NTN Pro

​Taunya Woods Richardson is a serial entrepreneur, financial strategist, and neuroeconomics expert who is applauded for her innovative and refreshingly pragmatic approach to inspiring money mastery among entrepreneurs. On stage, she’s a riveting, genuine, and unforgettable speaker, engaging audiences with a wide range of science-backed financial insights that offer a life-changing impact. ​She's the creator and architect of the Cashflow Canvas and Money Mastery Matrix, and the founder and CEO of three fintech ventures, Epifany Financial Group, Nail the Numbers, and Champs of Change. Her 30+ years immersed in entrepreneurial finance has led her to work with federal banks, credit unions, NGOs, and universities to financially embolden thousands of entrepreneurs across North America. Her insights and expertise on the topic have been featured in numerous media outlets including the National Post, Globe and Mail, Financial Post, Profit, CBC, CTV, and Global Television.